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Unforgettable Memories

The Lou Lou Avenue Process

Bride and Groom Walking Away

It's All In The Details

All of the little details matter, from the perfume you choose to wear to the color of the napkins or the style of calligraphy you pick for your seating chart (yep, there are endless hand-calligraphy styles)! You work so hard bringing this vision for your wedding day to life, and at some point, you may stop to think, “Well, what is the point?”

Here’s the thing – in the end, the day is about you two, your love story and the fact that all of your loved ones are together in one place to celebrate with you. So if the dusty rose macarons you ordered end up being a shade too dark, no, it’s really not the end of the world. But at the same time, there are so many fun and exciting reasons why you SHOULD focus on the minute details! I never want you to look back and regret overlooking something you truly do care about.

Phase 1: Planning


The first phase of planning is just that: planning. We will start with budget planning, venue selection and vendor selection. In this initial phase I want to make sure we we have the budget tackled as well as the majority of your vendors booked before we move on to phase two. The main vendors I want to book during this phase is your venue, photographer, cinematographer, officiant and caterer.

Phase 2: Design


Once we’ve established the majority of your dream team, we move on to the pretty – the design phase of planning is centered around the things that are aesthetic pleasing. We will talk about the overall look and feel you are wanting for your wedding day. Once I know the look and feel you are wanting to achieve I will create your Wedding Lookbook, which will act as a playbook for the wedding. It will list all of the details we have chosen so you can see how it all will come together. I will also send you off to purchase your wedding gown during this phase! You will also shop for a bridesmaid dress and look at Groom and Groomsmen attire.

Phase 3: Coordination

This is where it all starts to come together! The timeline is crafted, vendors are contacted and the pieces of the puzzle begin to create one beautiful spread! I work closely with the photographer to establish a timeline that works best for the photo schedule. The time photos will begin dictate everything else for the day… what time hair and makeup needs to begin, what time the wedding party needs to arrive, etc. Then I contact the venues, cinematographer and caterer to ensure we’ve got an optimal timeline for each vendor. As a planner, my role is to facilitate all the moving parts of your wedding day; coordination helps do just that! If you are a bride and groom that has hired us for day-of coordination, this is where you jump in!

Phase 4: Execution 

The week-of… when all the magic happens!! The week of the wedding, I’m sending out final timelines and handling emails and logistics for you. I don’t want you touching your inbox; my goal is to have to ask you the least amount of questions and to be the go-between for vendors and your desires. My director coordinates the rehearsal the night before your wedding, and we provide unlimited hours of service to you on the day-of. I’m typically one of the first vendors to arrive, and usually one of the last (if not the last) to leave. As a planner, my role is to execute  the wedding day the very best I can. I want to take roles AWAY from you (and your mom!), so you can all focus on the memories and moments.

"The moon has become a dancer at this festival of love. This dance of light, This sacred blessing, This divine love, beckons us to a world beyond only lovers can see with their eyes of fiery passion. They are the chosen ones who have surrendered. Once they were particles of light now they are the radiant sun. They have left behind the world of deceitful games. They are the privileged lovers who create a new world
with their eyes of fiery passion."

- Rumi, The Persian Poet
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